“Курочка рядом” - франшиза ресторана быстрого питания, в ассортименте которого - разные блюда с курицей: стрипсы, крылья в панировке, наггетсы и др.
Заявленные достоинства франшизы:
- работа на быстрорастущем рынке фастфуда в России;
- короткий срок окупаемости и небольшие вложения в сравнении с другими компаниями из данного сегмента;
- отсутствие необходимости в большой площади;
- широкая целевая аудитория - родители с детьми, студенты и другие категории населения;
- большой опыт франчайзера в сегменте общепита - порядка 17 лет.
Преимущества заведения для клиентов - наличие игровой комнаты и специального меню для детей, доступные цены, высокая скорость обслуживания.
Вместе с франшизой франчайзер предоставляет:
- Право на использование бренда “Курочка рядом” в своей деятельности.
- Описания бизнес-процессов ресторана, стандарты обслуживания гостей и технологии приготовления блюд.
- Дизайн-проект ресторана.
- Бренд-бук.
- Круглосуточную поддержку на протяжении всего периода сотрудничества.
- Контроль качества работы заведения по всем направлениям деятельности.
- Сопровождение открытия филиала выездной группой, состоящей из специалистов компании.
Требования к франчайзи
Требования к потенциальному франчайзи:
- наличие свободных средств для инвестирования и оборотных средств на полугодие (которые пойдут на оплату паушального взноса, форменную одежду для сотрудников, оборудование для склада и кухни, оформление и монтаж вывески, дизайн-проект и др.);
- строгое соблюдение стандартов компании;
- опыт ведения бизнеса, желательно - в сфере HoReCa (общепит, гостиничное хозяйство - отрасли, связанные с обслуживанием людей).
Требования к помещению:
- площадь - от 50 кв. метров (фудкорт), или от 150 кв. метров (если ресторан находится в отдельном помещении);
- электрическая мощность - от 50 кВт;
- наличие второго входа, который будет использоваться для загрузки товаров, ингредиентов и расходных материалов;
- наличие систем вентиляции и канализации;
- проходимость места - от 50 тыс. человек в месяц (для торгового центра);
- близость к кинотеатрам, детским игровым комплексам и другим развлекательным заведениям (для ТЦ).
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